Nov 6, 2018
Tyler J. McCall is an Instagram and social media marketer, strategist, and coach for creatives and online business owners. He teaches his students how to use Instagram with intention to grow their community online and grow their business. Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught thousands of entrepreneurs. myself included, since getting into the online marketing game in 2015.
Tyler wants you to STOP focusing on vanity metrics and START focusing on building an engaging community who you selflessly serve with your content, products, and services. I was a student of Tyler’s after discovering his message-- it really resonated with me during a time when I felt like I wasn’t getting much leverage in marketing and on social media. I applied his principles and put them into action-- what happened next was not only an increase in engagement, but a total mindset shift when it comes to instagram and online marketing.
In this episode of The Power in Purpose Podcast, Tyler shares:
- How he became a successful entrepreneur, creating a 6-figure business
- The beginning of his entrepreneurial journey in 2015, where he opened up his first company, Mr. McCall’s Fine Fragrances while working full time
- How his first business was a creative outlet that began to fuel his desire for entrepreneurship, but it wasn’t a business he wanted to continue building
- His transition into Instagram marketing and strategy
- How sharing YOUR purpose with intention helps to grow your community and attracts people to you
- How to accelerate the know/like factor on instagram and online
- Why you need to get completely clear on who your talking to and your objectives
- How to overcome your fear of putting yourself out there
- Two ways for you to start showing up on Instagram
- How staying hidden is doing a disservice to the people who are following you online
- His philosophy that if you want to be a person of service, you’ve got to show up-- WITH your purpose in mind
- How getting more specific changed his business and ultimately made his business more profitable -- by 700%
- Killing your scarcity mindset and the law of attraction
- What you should be paying attention to now on IG and in the future
- How purpose changed his life and his business
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