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The Power in Purpose: A Wedding Industry Podcast for Wedding Pros


Feb 18, 2020

Michelle Loretta of Sage Wedding Pros wants you to have a curiosity about your numbers instead of being afraid of them. 

And after today’s episode, I’m pretty sure you’re going to be a lot more curious about your numbers and what they truly mean.

Michelle Loretta is a strategist for the wedding industry and founder of Sage Wedding Pros. She blends her past as an accountant for Deloitte, a sales and marketing manager for DDLA, a merchandiser for Coach, and a stationery entrepreneur to help entrepreneurs better their businesses. 

I first met Michelle 10 years ago at a conference - yes, the same conference I met Eliana, Heather Crabtree, AND Geomyra Pollard! Michelle’s been an educator in the wedding industry for over a decade - way before all of us. And she’s carved out a business for herself that helps you get down to the brass tacks of your numbers, without it being scary.

As I mentioned, Michelle wants you to have a curiosity about your numbers instead of being afraid of them. And she wants to empower you to build a stronger, smarter, and more profitable business so that you can have the life you want.

On Today’s episode of The Power in Purpose Podcast:

  • Michelle shares her unique journey from wedding invitation designer to educator and financial guru - and how the journey has come full circle
  • How the education market has changed including one positive and one negative 
  • Michelle has this philosophy.. The ABC’s of the 123’s and she shares this with us today and how we can be more financially smart
  • Why the numbers are the backbone of every business decision you make and how you can understand them better, to start making better decisions
  • Your money mindset might be holding you back, and if it is, Michelle’s mindset advice will help you get into a healthier frame of mind
  • Why pricing is just a marketing decision that you test financially
  • 2 Things you can do TODAY (yeah, today!) to start getting on the track of being more financially smart in your business
  • Michelle shares why purpose takes time and what it looks like as you enter your 30’s and 40’s

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

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SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

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