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The Power in Purpose: A Wedding Industry Podcast for Wedding Pros


Jun 23, 2020

What if you could use an experimental approach with your marketing to embolden yourself to try new things, uncover perfect-fit-for-you strategies, and detach from taking marketing failures personally?

 

Ah, wouldn’t that be nice?

 

Hailey Dale is the founder of Your Content Empire, and she’s here to help you create more profitable, purposeful and productive content — and hopefully enjoy yourself more while doing it too. 

 

She’s all about leveraging curiosity and generosity to whip up results-driven content strategies that give you back more time to focus on what matters most to you in business and in life.

 

Her new book, Your Content Rebellion, is all about ditching the content shoulds, how to design a content strategy that engages you as much as it does your reader, and why your enjoyment is a crucial ingredient to succeeding with content.



On Today’s episode of The Power in Purpose Podcast:

 

  • How we can bridge the intimacy gap with our customers and accelerate the know/like/trust factor in marketing
  • How to use an experimental approach with your marketing to embolden yourself to try new things, uncover perfect-fit-for-you strategies, and detach from taking marketing failures personally. 
  • A walkthrough of how to design your first content experiment

Resources:

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know -- what was your biggest takeaway? Head to my Instagram to join the conversation!

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SHOW NOTES:

http://www.powerinpurposepodcast.com

https://blog.candicecoppola.com/ep35 

SHOW SPONSOR: Learn more about Honeybook

http://candicecoppola.com/honeybook

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