Preview Mode Links will not work in preview mode

The Power in Purpose: A Wedding Industry Podcast for Wedding Pros


Sep 19, 2023

Things are shifting in the wedding industry. Can you feel it? In this episode I get you up to speed on how you need to rethink your marketing strategies if you want to appeal to Gen Z.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction to marketing to Gen Z couples

[00:00:58]: Importance of understanding Gen Z couples

[00:02:07]: Differences between Gen Z and millennial customers

[00:03:32]: Importance of adapting to a changing society and clientele

[00:05:55]: Statistics on Gen Z buyer preferences and behaviors

[00:09:43]: Gen Z Marketing Tip #1

[00:11:09]: Gen Z Marketing Tip #2

[00:12:43]: Gen Z Marketing Tip #3

[00:14:15]: Gen Z Marketing Tip #4

[00:22:24]: Gen Z Marketing Tip #5

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola