Apr 2, 2024
Every wedding pro I know is on the struggle bus this season with sales… Could your website copy be contributing to attracting the wrong leads or no leads at all? And is your copy catfishing people? Copywriter to wedding pros Andrea Shah joins me in this episode to talk about the four biggest mistakes she sees wedding pros making with their website copy and how to fix it.
Andrea also shares what it’s like to hire a professional copywriter, what to look for in a copywriter, and what YOU need to have ready for someone to rewrite your website copy!
On this episode of The Power in Purpose Podcast:
04:31 Mistake 1
06:28 Mistake 2
08:19 Mistake 3
10:32 Mistake 4
19:05 Fixing Mistake 1
22:42 Fixing Mistake 2
24:35 Positioning Yourself as the Guide
26:30 Simplifying Pricing and Services
28:45 Improving the Client Experience on Websites
31:39 Making Your Website a Place to Inquire
33:30 Evoking the Senses in Copywriting
35:24 When to Hire a Copywriter
44:19 Connecting with Andrea
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
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