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The Power in Purpose: A Wedding Industry Podcast for Wedding Pros


Sep 3, 2024

Is your branding looking blah? Or worse, could your brand actually be turning off potential clients? Maybe you're wondering if you need to do a little update this winter or if you need to burn it all down and start fresh. Branding is usually on the top of everyone's mind at this stage of the wedding season and at this stage of the year. Today, I want to talk about if it's time to rebrand your wedding business.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction

  • [06:38]: Signs of a Stale Brand

  • [11:24]: Avoiding a Dated Brand

  • [20:51]: The Wrong Types of Clients

  • [22:40]: Changing Style, Unchanged Brand

  • [27:41]: Rebranding is Not a Quick Fix

  • [33:08]: Starting the Rebranding Process

  • [39:07]: Conclusion

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question about the episode @candice.coppola

 

SHOW NOTES:  http://www.powerinpurposepodcast.com

 

GET ON THE WEDDINGPRO INSIDERS WAITLIST:

Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

 

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a kipgreat wedding pro https://plannersplaybook.com

 

LINKS MENTIONED:

Find out more about attracting your ideal clients inside the Client Cocktail: https://clientcocktail.candicecoppola.com/ 

Tune into episode 122 with Alex Collier where she eshares how your website creates your client experience: https://blog.candicecoppola.com/alex-collier/ 

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola