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The Power in Purpose: A Wedding Industry Podcast for Wedding Pros


Nov 19, 2024

In this episode, I’m sharing a powerful marketing strategy for wedding pros who want to move beyond the limitations of single-platform marketing (read: the Instagram rat race). If you’re tired of constantly battling algorithm changes and seeing inconsistent reach, this episode is for you. We’re diving into the benefits of omnichannel marketing—a strategy that allows you to connect with clients across multiple platforms, build brand recognition, and strengthen customer trust.

On this episode of The Power in Purpose Podcast:

  • [00:00]: Introduction to Omni-Channel Marketing

  • [09:01]: The Importance of Consistency

  • [12:10]: Steps to Implementing an Omni-Channel Strategy

  • [15:02]: Mapping the Customer Journey

  • [17:51]: Refining Your Branding

  • [21:09]: Creating a Content Strategy

  • [24:00]: Utilizing Tools for Success

  • [27:11]: Common Mistakes in Omni-Channel Marketing

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

 

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