Nov 21, 2024
We are back this week with another episode of our Behind the Brand Series! I am interviewing wedding pros who are building recognizable, iconic brands in the industry to understand their success secrets.
I’m so excited to have Kayla Madden from Madden Made Events as the second episode in our Behind the Brand series! Kayla’s built an incredible brand in the wedding industry over the past four years, turning her business into something unique and instantly recognizable. In our conversation, she shares how she started with a small passion project and grew it into a highly sought-after brand in the crowded New England market.
On this episode of The Power in Purpose Podcast:
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[00:00]: Introduction to Purposeful Business Growth
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[06:13]: Kayla Madden's Journey and Business Philosophy
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[12:11]: The Importance of Authentic Branding
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[18:40]: Lessons from the First Wedding Experience
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[22:40]: Building Connections and Vendor Relationships
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[24:53]: The Impact of Rebranding on Business Success
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[31:21]: Listening to Your Gut in Business Decisions
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[33:13]: The Role of Marketing in Brand Building
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[36:51]: Crafting a Consistent Brand Message
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[39:31]: Embracing Authenticity in Your Brand
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[44:05]: Creating Madden-Made Events: Values and Experience
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[46:56]: Finding Unique Sources of Inspiration
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[53:28]: Future Aspirations: Scaling and Team Building
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[56:38]: Advice for New Entrepreneurs
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[58:23]: The Secret Sauce of an Iconic Brand
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
SHOW NOTES:
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LINKS MENTIONED:
Learn more about Madden Made: https://maddenmadeevents.com/
Follow Kayla on Instagram: https://www.instagram.com/maddenmadeevents/
JOIN ME INSIDE THE PLANNER’S PLAYBOOK:
Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com
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