Dec 9, 2025
In this episode, I’m kicking off a new season with a topic that always seems to get people fired up: pay to play features in the wedding industry. I’ve been watching the conversations unfold online, the hot takes, the snark, the outrage, and I wanted to sit down and share some thoughts from my own experience and perspective.
On this episode of The Power in Purpose Podcast:
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[00:00] Should you pay to play?
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[02:31] Why opinions on pay-to-play trigger people & the misconceptions behind PR
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[05:38] Advertising vs. “scam” narratives
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[07:45] My actual stance: why I would pay Vogue $5,000 without hesitation
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[10:07] Comparing pay-to-play with common advertising we already accept in the industry
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[13:32] Borrowing brand equity
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[14:28]: Luxury consumers rely on recognizable markers
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[15:30]: Signaling power
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[16:59] Advertising vs. organic reach
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[17:40] Why dunking on others’ marketing spend is misguided
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[20:20] The real issue: wedding pros wanting credibility without investment
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
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