Mar 24, 2026
Have you ever looked at your business and realized that what started as one clear direction has slowly turned into six different strategies, all running at the same time, and none of them getting the attention they actually need? That's what I'm calling the side quest problem, and I'm seeing it everywhere right now. In coaching conversations, across the wedding industry, and honestly, sometimes in my own business too. And it's hurting revenue in your wedding business.
On this episode of The Power in Purpose Podcast:
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[04:03]: The problem I'm seeing all over the wedding industry right now
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[06:44]: One of the most common things hurting your revenue streams
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[09:34]: The psychology behind why we do this
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[15:30]: Why this has a huge hidden cost in your business (and what to do about it)
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[17:05]: The number one thing wedding pros need to work on this week
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[19:52]: What you need to do now
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
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