Mar 31, 2026
If you’ve ever felt like you’re doing everything right in your wedding business (showing your work, explaining your packages, justifying your pricing), and still attracting clients who question your price… this episode is going to hit. We're talking about what luxury wedding couples actually want (and the psychology behind how they make decisions).
On this episode of The Power in Purpose Podcast:
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[04:40]: Where more wedding pros get wrong when trying to shift to a luxury market
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[06:39]: A Harvard Business study you need to know about
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[10:56]: The two buyer psychologies in the wedding industry
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[15:09]: Lessons from Coach, Chanel, Target, Old Navy, Apple and more
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[22:57]: The importance of visual identity in luxury brands
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[29:34]: The shift I want you to make to attract luxury wedding couples
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[34:25]: Questions I want you to ask yourself if you want to attract luxury
Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola
http://www.powerinpurposepodcast.com
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